Thanks for asking about the October issues of Bead&Button enclosed in plastic wrap. Everyone who receives or purchases the October issue of the magazine receives the same content. The premium content is a booklet featuring photographs of our 2007 Bead Dreams competition. Subscribers receive this booklet bound into their magazines. At some stores, the booklet is a standalone piece and is not bound into the actual magazine but is enclosed in a plastic wrap. It has to do with a distribution decision we made. Everyone receives all of the content, however. We hope you enjoy our special section on Bead Dreams! 